Dunkin’ Donuts Is Dropping The “Donuts” From It’s Name

Dunkin’ is dropping the donuts – The 68-year-old chain has toyed with the idea for a while. In 2006, it released a new motto – “America runs on Dunkin’ – that didn’t mention doughnuts. Last fall, it tested the “Dunkin'” logo on a new store in Pasadena, California; it has put the name on a few other stores since then. Doughnuts are still on the menu, but the company is renaming itself “Dunkin'” to reflect its increasing emphasis on coffee and other drinks. The name change will officially take place in January, when it will start appearing on napkins, boxes and signs at U.S. stores. The change will eventually be adopted by international stores.

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