A Real Estate Company Is Dropping Its Effort To Rebrand Part Of Harlem As “SoHa”

Keller Willams has been using “SOHA” to describe the area between 110th and 125th streets. SoHa – short for South Harlem – was supposed to evoke trendy neighborhoods in the city like SoHo, in lower Manhattan. But the effort to rebrand Harlem touched off a backlash, especially among long-time residents who consider the neighborhood’s status as a center of African-American culture and politics threatened by gentrification.

Real Estate Company Drops ‘SoHa’ Branding Amid Backlash

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.