An Ongoing Brouhaha Over What To Call A Section Of Harlem

Harlem residents are up in arms over renaming the area from 110th to 125th Streets as SoHa, short for South Harlem, in an effort to evoke the trendiness of SoHo. The community board argues that these streets have long been part of Central Harlem, which stretches between Morningside Park and Fifth Avenue from 110th Street to the Harlem River at around West 155th Street. But Community leaders blasted the renaming calling it an insult to longtime residents and another sign of gentrification running amok. They fear it will lead to more high-end development, pushing black residents out and bringing in wealthy white condo owners. The up-and-coming area is becoming so popular that Realtor Keller Williams has a team dedicated just to SoHa on 115th street. Community leaders are particularly upset with the real estate agency, but they say it’s just a nickname and doesn’t want to undermine Harlem’s rich legacy.

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