Starbucks Corp will begin offering delivery in New York City and Seattle later this year, when it also plans to expand mobile order and pay services across the United States.
The new efforts, announced at Starbucks’ annual meeting on Wednesday, come as U.S. restaurant chains ranging from McDonald’s Corp to Panera Bread Co turn to technology to increase sales, speed up service and connect with young, tech-savvy consumers. Tenants in Manhattan’s Empire State Building will be the first to be offered Starbucks’ new “green apron” delivery service later this year. The coffee chain will also partner with delivery service Postmates Inc in its hometown of Seattle, said Adam Brotman, Starbucks’ chief digital officer. The service will be linked to mobile order and pay: VIDEO