H&M’s 42,000-square-foot flagship at 4 Times Square here takes the notion of high tech to the next level when it open’s this Thursday but not without controversy. According to Women’s Wear Daily, H&M says the new store will offer three floors of retail space and a unique and interactive design. H&M also gets signs at the top of the building. The artist renderings show the store front and roof top signage of the new billboard planned for the top of a Times Square skyscraper is facing backlash from critics who call it “corporate graffiti.
The space was previously operated by the ESPN Zone restaurant which closed a few years ago. H&M first US store opened in Manhattan in 2000 and now have 13 stores in Manhattan alone. H&M set open 42,000-sq.-ft. Times Square flagship on Nov. 14. and too celebrate opening day, H&M Times Square will be open for 24 hours with a digital countdown announcing hourly offers.