Bonobos known as a “Great Ape” is a men’s apparel company that manufactures and markets a range of products. The company Founder Brian Spaly, decided to start the company after becoming increasingly frustrated when trying to find pants that fit him well. He said “They’re either too tight to be comfortable or too baggy to look good” So, he borrowed a sewing machine from a girlfriend and began working on creating a solution; by innovating in a few key areas, they developed a fit that actually looks and feels great for a wide variety of men.
Bloomberg’s Sheila Dharmarajan sat down with co-founder and CEO Andy Dunn in his New York showroom about how the online men’s apparel company has grown from selling out of a car trunk to one of the trendiest brands on Wall Street.
